We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government's regulation of this quantity will affect program's selection by the channels.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Publisher Info
Paper provided by Institut National de la Statistique et des Etudes Economiques- in its series Papers with number
9972.
Length: 30 pages Date of creation: 1999 Date of revision: Handle: RePEc:fth:inseep:9972
Contact details of provider: Postal: INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES, UNITE DE RECHERCHE, BUREAU 1150 18 BD ADOLPH PINARD 75675 PARIS CEDEX 14 FRANCE. Phone: 01 41 17 66 11 Fax: 01 53 17 88 09 Web page: http://www.insee.fr/ More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Thomas Krichel).
Find related papers by JEL classification: M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)