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Oblique Strategist: Gaining Competitive Advantage Through Conjectural Knowledge in Unusually Aggresive Environment

Author

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  • Baumard, P.

Abstract

Strategic theorists argue that competitive advantage lies in acquisition and protection of singular knowledge. We argue that this static perspective, gaining competitive advantage lies in the ability to find short-cuts to double-cross competitors while maintaining legitimacy.

Suggested Citation

  • Baumard, P., 1996. "Oblique Strategist: Gaining Competitive Advantage Through Conjectural Knowledge in Unusually Aggresive Environment," Papers 96-05, Institut de Recherche en Gestion. Universite de Paris XII-.
    • Handle: RePEc:fth:inrege:96-05
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    More about this item

    Keywords

    COMPETITION;

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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