Comparing Scanner Data With Traditional Store Audit Data
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Bibliographic InfoPaper provided by Groningen State, Institute of Economic Research- in its series Papers with number 416.
Length: 18 pages
Date of creation: 1991
Date of revision:
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Postal: STATE UNIVERSITY OF GRONINGEN, FACULTY OF ECONOMICS, INSTITUTE OF ECONOMIC RESEARCH, GRONINGEN THE NETHERLANDS.
Phone: 31 50 363 3749
Fax: 31 50 363 3720
Web page: http://www.rug.nl/research/som-ri/
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decision making ; market ; weight ; marketing;
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