In this paper, we intend to demonstrate the industrial modernity has in no way altered the old regime structure of Brazilian society. In fact, quite the contrary is true. On the basis of interviews, histories of several large private Brazilian organizations, analyses of published material and official speeches delivered by brazilian executives, we have extracted some recurring terms and tried to link them to a general pattern of thoughts.
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Paper provided by Ecole des Hautes Etudes Commerciales de Montreal- in its series Papers with number
96-01.
Length: 30 pages Date of creation: 1996 Date of revision: Handle: RePEc:fth:etcomo:96-01
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Find related papers by JEL classification: M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production