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Les consommateurs argentins et mexicains utilisent-ils des criteres differents pour la selection d'une banque?

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Author Info
Ramos, D.
Berneman, C.
Abstract

L'article s'interesse aux comportements et attitudes de consommateurs argentins et mexicains a l'egard d'institutions financieres. Il presente un apercu des caracteristiques des secteurs dans les deux pays ainsi que les resultats d'une enquete sur le terrain. Les resultats indiquent certaines similarites mais aussi des differences importantes sur le plan des comportements.

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Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales de Montreal- in its series Papers with number 2000-08.

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Length: 21 pages
Date of creation: 2000
Date of revision:
Handle: RePEc:fth:etcomo:2000-08

Contact details of provider:
Postal: Canada; ECOLE DES HAUTES ETUDES COMMERCIALES (H.E.C.), 5255 DECELLES MONTREAL H3T 1V6 QUEBEC
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Web page: http://www.hec.ca/
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Related research
Keywords: COMPORTEMENT ; INSTITUTIONS FINANCIERES ; BANQUES;

Find related papers by JEL classification:
O54 - Economic Development, Technological Change, and Growth - - Economywide Country Studies - - - Latin America; Caribbean
G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Mortgages

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This page was last updated on 2009-12-16.


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