A Books Readinf Pattern Based on Economic and Psycho-Sociological Factors
AbstractThis article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor. This study is based on a field research conducted upon a French population sample. We isolate four fundamental dimensions of the reading activity that appear to act as necessary intermediate variables to predict consumer behavior towards this leisure activity. A threshold of involvement is identified, below which individuals appear to feel unconcerned by reading, should they have discretionary time available or not.
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Bibliographic InfoPaper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number 2000.06.
Length: 18 pages
Date of creation: 2000
Date of revision:
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Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse
Phone: (+ 41 22) 705-8263
Fax: (+ 41 22) 705-8293
Web page: http://www.unige.ch/gsem/
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BEHAVIOUR ; CONSUMPTION ; READING ; INCOME;
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