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Le category management en France

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Author Info
Chauviere, S.
Huntzinger, M.
Abstract

Le category management est issu de la volonte de cooperer des producteurs et des distributeurs pour retrouver des leviers de croissance. Cette methode apporte une reponse globale qui implique des changements radicaux pour les acteurs: faire du category management, c'est creer un partenariat entre un producteur et un distributeur dans le but d'optimiser l'offre pour realiser des economies pour une meilleure satisfaction du consommateur.

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Publisher Info
Paper provided by Ecole Superieure de Commerce de Paris. Groupe ESCP- in its series Papers with number 00/76.

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Length: 87 pages
Date of creation: 2000
Date of revision:
Handle: RePEc:fth:ecsucp:00/76

Contact details of provider:
Postal: France; Ecole Superieure de Commerce de Paris. Groupe ESCP. 79 avenue de la Republique 75543 Paris Cedex 11
Web page: http://www.escp-eap.net/
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Related research
Keywords: GESTION ; ORGANISATION DE L'ENTREPRISE;

Find related papers by JEL classification:
M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
G30 - Financial Economics - - Corporate Finance and Governance - - - General
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior

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This page was last updated on 2009-12-16.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.