Retail chains are observed in many industries. The question addressed here is whether retail chains can exploit buyer power by excluding some brands. In a theoretical model with two differentiated producers and a single retailer, we show that a retailer will require exclusivity (exclude a brand) if the brands are sufficiently symmetric in demand potential.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Length: 16 pages Date of creation: 1999 Date of revision: Handle: RePEc:fth:bereco:191
Contact details of provider: Postal: Department of Economics, University of Bergen Fosswinckels Gate 6. N-5007 Bergen, Norway Phone: (+47)55589200 Fax: (+47)55589210 Email: Web page: http://www.uib.no/econ/ More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Thomas Krichel).
Staahl Gabrielsen, T. & Sorgard, L., 1994.
"Discount Chains and Brand Policy,"
Papers
13-94, Norwegian School of Economics and Business Administration-.
Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)
Did you know? Each page is provided with a technical contact, in case something is not right with the supplied information. See under "publisher info".