Product Rivalry with Multiple Strategic Weapons: An Empirical Analysis of Price and Advertising Competition
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Bibliographic InfoPaper provided by Universite Aix-Marseille III in its series G.R.E.Q.A.M. with number 91a07.
Length: 30 pages
Date of creation: 1991
Date of revision:
Contact details of provider:
Postal: G.R.E.Q.A.M., (GROUPE DE RECHERCHE EN ECONOMIE QUANTITATIVE D'AIX MARSEILLE), CENTRE DE VIEILLE CHARITE, 2 RUE DE LA CHARITE, 13002 MARSEILLE.
Web page: http://www.greqam.fr/
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market ; game theory ; investments ; marketing;
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