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Professionelles Management und Zielerreichung im Verein

Author

Listed:
  • Gmür, Markus

    (VMI)

  • Wolf, Markus
  • Schafer, Jonas

Abstract

Professionalität im Management von kleinen und mittleren Vereinen weist einen deutlichen Zusammenhang mit ihrer Ressourcenlage und dem Grad ihrer Zielerreichung auf. Am Beispiel von Schweizer Sportvereinen lässt sich zeigen, dass sich die erfolgreicheren Vereine insbesondere durch eine ausgeprägte Positionierung und regelmässige Evaluierung des Leistungsangebots, die Betreuung und Entwicklung der ehrenamtlichen Trainer und Gruppenleiter sowie bei expliziter Wachstumsorientierung ein ausgearbeitetes Konzept zur Mitgliederwerbung unterscheiden. Die Studie zeigt, dass es sich auch für kleinere Organisationen auszahlen kann, sich zumindest in Grundzügen an Leitlinien für professionelles Management zu orientieren.

Suggested Citation

  • Gmür, Markus & Wolf, Markus & Schafer, Jonas, 2012. "Professionelles Management und Zielerreichung im Verein," FSES Working Papers 435, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    • Handle: RePEc:fri:fribow:fribow00435
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    More about this item

    Keywords

    Sportverein; Professionalisierung; Nonprofit-Organisation;
    All these keywords.

    JEL classification:

    • L3 - Industrial Organization - - Nonprofit Organizations and Public Enterprise
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • L8 - Industrial Organization - - Industry Studies: Services
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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