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Marketing underutilized plant species for the benefit of the poor: a conceptual framework

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Author Info
Gruère, Guillaume
Giuliani, Alessandra
Smale, Melinda

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Abstract

"Modern crop production is based on only a few plant species. Particularly in marginal environments of developing agricultural economies, many less well-known agricultural or non-timber forest species, continue to be grown, managed or collected, thus contributing to the livelihood of the poor and to agricultural biodiversity. Some of these species, called underutilized plant species, are characterized by the fact that they are locally in developing countries but globally rare, that scientific information and knowledge about them is scant, and that their current use is limited relative to their economic potential. In this paper, we first identify the economic factors that cause these plants to be ‘underutilized'. Based on this analysis, we propose a classification of underutilized plant species based on the relationship of the observed to the potential economic value of the species, and the presence or absence of and constraints to output markets. Then, focusing on a subset of underutilized plant species with market potential, we identify three necessary conditions for the successful commercialization of underutilized plant species for the benefit of the poor: demand expansion, increased efficiency of supply and marketing channels, and a supply control mechanism. This conceptual framework is intended to provide a basis for an empirical assessment of marketing solutions for underutilized plant species among the rural poor in developing economies." Authors' abstract

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Paper provided by International Food Policy Research Institute (IFPRI) in its series EPTD discussion papers with number 154.

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Date of creation: 2006
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Handle: RePEc:fpr:eptddp:154

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Related research
Keywords: Underutilized species; Agricultural biodiversity; Agricultural marketing; Agricultural development; Niche markets;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Rosegrant, Mark W. & Evenson, Robert E., 1995. "Total factor productivity and sources of long-term growth in Indian agriculture:," EPTD discussion papers 7, International Food Policy Research Institute (IFPRI). [Downloadable!]
  2. Mark W Rosegrant & Renato Gazmuri, 1995. "Reforming Water Allocation Policy Through Markets in Tradable Water Rights: Lessons from Chile, Mexico and California," Cuadernos de Economía (Latin American Journal of Economics), Instituto de Economía. Pontificia Universidad Católica de Chile., vol. 32(97), pages 291-316. [Downloadable!]
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Irungu, C. & Mburu, J. & Maundu, P. & Grum, M. & Hoeschle-Zeledon, I., 2008. "The Effect of Market Development On-farm Conservation of Diversity of African Leafy Vegetables around Nairobi," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44452, European Association of Agricultural Economists. [Downloadable!]
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