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Identifying the True Willingness-To-Pay of Bayesian Respondents in a Dichotomous Choice Contingent Valuation Methodology

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Author Info
Jeffrey Czajkowski () (Department of Economics, Florida International University)
Abstract

This paper develops a respondent model of Bayesian updating for a double-bound dichotomous choice (DB-DC) contingent valuation methodology. We demonstrate by way of data simulations that current DB-DC identifications of true willingness-to-pay (WTP) may often fail given this respondent Bayesian updating context. Further simulations demonstrate that a simple extension of current DB-DC identifications derived explicitly from our Bayesian updating behavioral model can correct for much of the WTP bias. Additional results provide some caution to viewing respondents as acting strategically toward the second bid. Finally, an empirical application confirms the simulation outcomes.

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File URL: http://www.fiu.edu/orgs/economics/wp2006/06-06.pdf
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File Function: Revised, 2006
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Publisher Info
Paper provided by Florida International University, Department of Economics in its series Working Papers with number 0606.

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Length: 35 pages
Date of creation: Jun 2006
Date of revision:
Handle: RePEc:fiu:wpaper:0606

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Related research
Keywords: Bayesian updating; contingent valuation; double-bound dichotomous choice; strategic behavior; willingness-to-pay;

Find related papers by JEL classification:
Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Wang, Hua, 1997. "Treatment of "Don't-Know" Responses in Contingent Valuation Surveys: A Random Valuation Model," Journal of Environmental Economics and Management, Elsevier, vol. 32(2), pages 219-232, February. [Downloadable!] (restricted)
  2. Herriges, Joseph A. & Shogren, Jason F., 1996. "Starting Point Bias in Dichotomous Choice Valuation with Follow-Up Questioning," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 112-131, January. [Downloadable!] (restricted)
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  3. Loomis, John & Ekstrand, Earl, 1998. "Alternative approaches for incorporating respondent uncertainty when estimating willingness to pay: the case of the Mexican spotted owl," Ecological Economics, Elsevier, vol. 27(1), pages 29-41, October. [Downloadable!] (restricted)
  4. Joo Heon Park, 2003. "A test of the answering mechanisms of the double-bounded contingent valuation method," Applied Economics Letters, Taylor and Francis Journals, vol. 10(15), pages 975-984, December. [Downloadable!] (restricted)
  5. Donald M. McLeod & Olvar Bergland, 1999. "Willingness-to-Pay Estimates Using the Double-Bounded Dichotomous-Choice Contingent Valuation Format: A Test for Validity and Precision in a Bayesian Framework," Land Economics, University of Wisconsin Press, vol. 75(1), pages 115-125. [Downloadable!] (restricted)
  6. Li Chuan-Zhong & Mattsson Leif, 1995. "Discrete Choice under Preference Uncertainty: An Improved Structural Model for Contingent Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 28(2), pages 256-269, March. [Downloadable!] (restricted)
  7. Ready Richard C. & Whitehead John C. & Blomquist Glenn C., 1995. "Contingent Valuation When Respondents Are Ambivalent," Journal of Environmental Economics and Management, Elsevier, vol. 29(2), pages 181-196, September. [Downloadable!] (restricted)
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