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L’épreuve de vérité pour le label « made in France » dans le luxe : « je t’aime… moi non plus »

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  • Maxime Koromyslov
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    Abstract

    A la différence des travaux habituels sur le pays d’origine et son influence sur le comportement des consommateurs, cette recherche s’intéresse au point de vue des professionnels de l’industrie française du luxe sur le label « Made in France » et la façon dont ils l’intègrent dans leurs choix stratégiques.

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    File URL: http://www.univ-nancy2.fr/CEREFIGE/realisations/cahiers/cahier2007/KOROMYSLOV%20GREFIGE%20mars%202007-03.pdf
    File Function: First version, 2007
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    Bibliographic Info

    Paper provided by CEREFIGE (Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises), Universite de Lorraine in its series Cahiers du CEREFIGE with number 0703.

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    Length: 26 pages
    Date of creation: 2007
    Date of revision: 2007
    Handle: RePEc:fie:wpaper:0703

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    Related research

    Keywords: Made in France; luxe; délocalisation; marquage d’origine;

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