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L’épreuve de vérité pour le label « made in France » dans le luxe : « je t’aime… moi non plus »

Author

Listed:
  • Maxime Koromyslov

Abstract

A la différence des travaux habituels sur le pays d’origine et son influence sur le comportement des consommateurs, cette recherche s’intéresse au point de vue des professionnels de l’industrie française du luxe sur le label « Made in France » et la façon dont ils l’intègrent dans leurs choix stratégiques.

Suggested Citation

  • Maxime Koromyslov, 2007. "L’épreuve de vérité pour le label « made in France » dans le luxe : « je t’aime… moi non plus »," Cahiers du CEREFIGE 0703, CEREFIGE (Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises), Universite de Lorraine, revised 2007.
    • Handle: RePEc:fie:wpaper:0703
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