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The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior

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Author Info
D. Grant Devine
Bruce W. Marion
Abstract

Comparative price information for major Ottawa supermarkets was collected over a twenty-eight-week period and published in daily newspapers during a five-week test period. In response to the information, the dispersion of prices across store and chains narrowed, the average level of prices of the market dropped, and consumer satisfaction increased relative to the control market. Consumers transferred patronage to the lower priced stores. Consumers indicated a willingness to pay US$ .34 per week on average for the price comparison information. Estimated consumer benefits far exceeded the cost of the program.

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File URL: http://karlan.yale.edu/fieldexperiments/pdf/Devine%20and%20Marion_The%20Influence%20of%20consumer%20Information%20on%20Retail%20Price%20and%20Consumer%20Behavior.pdf
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Publisher Info
Paper provided by The Field Experiments Website in its series Framed Field Experiments with number 0017.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 10 pages
Date of creation: 1979
Date of revision:
Handle: RePEc:feb:framed:0017

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Web page: http://www.fieldexperiments.com

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Related research
Keywords: competition; consumer benefit; food prices; food retailing; information;

Cited by:
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  1. Carlton, Dennis W. & Perloff, Jeffrey M., 1989. "The Economics of Information," Research Reports 25156, University of Connecticut, Food Marketing Policy Center. [Downloadable!]
  2. Jeffrey Milyo & Joel Waldfogel, 1999. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," American Economic Review, American Economic Association, vol. 89(5), pages 1081-1096, December. [Downloadable!] (restricted)
    Other versions:
  3. Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," NBER Working Papers 8271, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  4. Cotterill, Ronald W., 1998. "Estimation of Cost Pass Through to Michigan Consumers in the ADM Price Fixing Case," Research Reports 25148, University of Connecticut, Food Marketing Policy Center. [Downloadable!]
  5. Agrawal, Jagdish & Grimm, Pamela E. & Srinivasan, Narasimhan, 1994. "Quantity Surcharges on Groceries," Research Reports 25179, University of Connecticut, Food Marketing Policy Center. [Downloadable!]
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This page was last updated on 2009-11-21.


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