Comparative price information for major Ottawa supermarkets was collected over a twenty-eight-week period and published in daily newspapers during a five-week test period. In response to the information, the dispersion of prices across store and chains narrowed, the average level of prices of the market dropped, and consumer satisfaction increased relative to the control market. Consumers transferred patronage to the lower priced stores. Consumers indicated a willingness to pay US$ .34 per week on average for the price comparison information. Estimated consumer benefits far exceeded the cost of the program.
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Paper provided by The Field Experiments Website in its series Framed Field Experiments with number
0017.
Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)
Carlton, Dennis W. & Perloff, Jeffrey M., 1989.
"The Economics of Information,"
Research Reports
25156, University of Connecticut, Food Marketing Policy Center.
[Downloadable!]
Agrawal, Jagdish & Grimm, Pamela E. & Srinivasan, Narasimhan, 1994.
"Quantity Surcharges on Groceries,"
Research Reports
25179, University of Connecticut, Food Marketing Policy Center.
[Downloadable!]