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The influence of consumer price information on retail pricing and consumer behavior

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  • Grant Devine
  • Bruce Marion
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    Abstract

    Comparative price information for major Ottawa supermarkets was collected over a twenty-eight-week period and published in daily newspapers during a five-week test period. In response to the information, the dispersion of prices across store and chains narrowed, the average level of prices of the market dropped, and consumer satisfaction increased relative to the control market. Consumers transferred patronage to the lower priced stores. Consumers indicated a willingness to pay US$ .34 per week on average for the price comparison information. Estimated consumer benefits far exceeded the cost of the program.

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    File URL: http://karlan.yale.edu/fieldexperiments/papers/00138.pdf
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    Bibliographic Info

    Paper provided by The Field Experiments Website in its series Framed Field Experiments with number 00138.

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    Date of creation: 1979
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    Handle: RePEc:feb:framed:00138

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    Web page: http://www.fieldexperiments.com

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    Cited by:
    1. Cotterill, Ronald, 2007. "Market Definition and Market Power in the British Supermarket Industry," Research Reports 149201, University of Connecticut, Food Marketing Policy Center.
    2. Agrawal, Jagdish & Grimm, Pamela E. & Srinivasan, Narasimhan, 1994. "Quantity Surcharges on Groceries," Research Reports 25179, University of Connecticut, Food Marketing Policy Center.
    3. Carlton, Dennis W. & Perloff, Jeffrey M., 1989. "The Economics of Information," Research Reports 25156, University of Connecticut, Food Marketing Policy Center.
    4. Christy, Ralph D., 1994. "Private Strategies and Public Policies: The Economics of Information and the Economic Organization of Markets," Staff Papers 121314, Cornell University, Department of Applied Economics and Management.
    5. Ian M. McDonald, 1984. "Trying to Understand Stagflation," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 17(3), pages 32-56.
    6. Jeffrey Milyo & Joel Waldfogel, 1998. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," Discussion Papers Series, Department of Economics, Tufts University 9807, Department of Economics, Tufts University.
    7. Anania, Giovanni & Nisticò, Rosanna, 2014. "Price dispersion and seller heterogeneity in retail food markets," Food Policy, Elsevier, vol. 44(C), pages 190-201.

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