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Multiproduct Firms' Pricing Behavior in the Italian Grocery Trade

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Author Info

  • Giulietti, M.

Abstract

This paper investigates the determinants of price dispersion between staple and non-staple goods in grocery retailing, as the result of pricing decisions of multiproduct firms. Contradictory theoretical predictions about the nature of supermarkets' pricing behaviour are compared by highlighting the main underlying behavioural assumptions. These theoretical predictions are tested empirically using disaggregated data from the Italian grocery trade. The emprirical results provide evidence for the existence, in all types of retail organisation, of the form of price discrimination suggested in Bliss (1984). The results are consistent with discrimination due to the exploitation of consumers' switching costs.

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Bibliographic Info

Paper provided by Exeter University, Department of Economics in its series Discussion Papers with number 9509.

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Length: 36 pages
Date of creation: 1995
Date of revision:
Handle: RePEc:exe:wpaper:9509

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Postal: Streatham Court, Rennes Drive, Exeter EX4 4PU
Phone: (01392) 263218
Fax: (01392) 263242
Web page: http://business-school.exeter.ac.uk/about/departments/economics/
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Keywords: INDUSTRIAL ORGANIZATION;

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Cited by:
  1. Timothy Richards, 2007. "A nested logit model of strategic promotion," Quantitative Marketing and Economics, Springer, vol. 5(1), pages 63-91, March.
  2. Li, Lan & Carman, Hoy F. & Sexton, Richard J., 2006. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25494, International Association of Agricultural Economists.
  3. Barron, John M. & Taylor, Beck A. & Umbeck, John R., 2004. "Number of sellers, average prices, and price dispersion," International Journal of Industrial Organization, Elsevier, vol. 22(8-9), pages 1041-1066, November.
  4. Ian Sheldon & Richard Sperling, 2003. "Estimating the Extent of Imperfect Competition in the Food Industry: What Have We Learned?," Journal of Agricultural Economics, Wiley Blackwell, vol. 54(1), pages 89-109.
  5. Barron, John M. & Umbeck, John R. & Waddell, Glen R., 2008. "Consumer and competitor reactions: Evidence from a field experiment," International Journal of Industrial Organization, Elsevier, vol. 26(2), pages 517-531, March.
  6. Clerides, Sofronis K., 2002. "Book value: intertemporal pricing and quality discrimination in the US market for books," International Journal of Industrial Organization, Elsevier, vol. 20(10), pages 1385-1408, December.
  7. Patrick Paul Walsh & Ciara Whelan, 1999. "A Rationale for Repealing the 1987 Groceries Order," The Economic and Social Review, Economic and Social Studies, vol. 30(1), pages 71-90.

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