The New Age of Food Marketing: How Companies are Targeting and Luring our Kids â€” and What Advocates can do About it
AbstractWhy should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms, pushing products onto young consumers who lack the information and capacity to understand the consequences of an impulsive decision. [BMSG Report]. URL:[http://www.bmsg.org/sites/default/files/digitalads_brief_report.pdf].
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:5057.
Date of creation: Jul 2012
Date of revision:
Note: Institutional Papers
Contact details of provider:
Web page: http://www.esocialsciences.org
Food Marketing; beverage; young people; youth; mobile phones; media players; blogs; online video channels; obesity; peer; biological urges; hormonal changes; ethnic youth; social networks; mobile marketing; adolescents; internet;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Padma Prakash).
If references are entirely missing, you can add them using this form.