The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it
AbstractWhy should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms, pushing products onto young consumers who lack the information and capacity to understand the consequences of an impulsive decision. [BMSG Report]. URL:[http://www.bmsg.org/sites/default/files/digitalads_brief_report.pdf].
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Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:5057.
Date of creation: Jul 2012
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Note: Institutional Papers
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Web page: http://www.esocialsciences.org
Food Marketing; beverage; young people; youth; mobile phones; media players; blogs; online video channels; obesity; peer; biological urges; hormonal changes; ethnic youth; social networks; mobile marketing; adolescents; internet;
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