IDEAS home Printed from https://ideas.repec.org/p/ess/wpaper/id4743.html
   My bibliography  Save this paper

Frozen Food Products Marketing and Distribution Challenges in a Developing Country Case Study: Pakistan

Author

Listed:
  • Shehla Riza Arifeen

Abstract

The aim of this case study is to understand the challenges the frozen food industry in a developing country like Pakistan has faced in the past, and is facing currently. The study reveals that instead of focusing limited resources on developing core competencies by enhancing R&D and introducing new products, firms in the frozen food industry have spent resources on developing the transportation system, distribution system and the capacity of the retailers. [IGC Working paper]. URL:[http://www.theigc.org/sites/default/files/shehla_riza_arifeen_paper.pdf].

Suggested Citation

  • Shehla Riza Arifeen, 2012. "Frozen Food Products Marketing and Distribution Challenges in a Developing Country Case Study: Pakistan," Working Papers id:4743, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:4743
    Note: Institutional Papers
    as

    Download full text from publisher

    File URL: http://www.esocialsciences.org/Download/repecDownload.aspx?fname=A2012425164047_20.pdf&fcategory=Articles&AId=4743&fref=repec
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ess:wpaper:id:4743. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Padma Prakash (email available below). General contact details of provider: http://www.esocialsciences.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.