Radio drug advertisement situation and regulation in Thailand
AbstractDrug consumption in Thailand is high in comparison with other countries. A key factor influencing this over consumption is advertising. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people typically practice self-care by purchasing drugs from a local pharmacy. They are often stimulated by drug advertisements. Past data have shown that there were many illegal drug advertisements. Consumer protection of this aspect seems to be poor. Better regulation or regulatory mechanisms are needed; therefore, this study reviews the current regulations and practices of drug advertising via radio in Thailand. [HEFP working paper 02/05]
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Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:2697.
Date of creation: Jul 2010
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Drug consumption; Radio; urban; rural areas; purchasing drugs; local pharmacy; advertising; radio; Thailand;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-07-31 (All new papers)
- NEP-CUL-2010-07-31 (Cultural Economics)
- NEP-MKT-2010-07-31 (Marketing)
- NEP-SEA-2010-07-31 (South East Asia)
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