Getting to theTop of Mind: How Reminders Increase Saving
Abstract
We develop and test a simple model of limited attention in intertemporal choice. The model posits that individuals fully attend to consumption in all periods but fail to attend to some future lumpy expenditure opportunities. This asymmetry generates some predictions that overlap with models of present-bias. Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience of a specific expenditure. We find support for these predictions in three field experiments that randomly assign reminders to new savings account holders.[Working Paper No. 262]Download Info
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Paper provided by eSocialSciences in its series Working Papers with number id:2587.Length:
Date of creation: Jun 2010
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Handle: RePEc:ess:wpaper:id:2587
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Related research
Keywords: IntertemporalConsumerChoice; Savings; Attention;Other versions of this item:
- Dean Karlan & Margaret McConnell & Sendhil Mullainathan & Jonathan Zinman, 2010. "Getting to the Top of Mind: How Reminders Increase Saving," Working Papers, Center for Retirement Research at Boston College wp2010-2, Center for Retirement Research.
- Karlan, Dean S. & McConnell, Margaret & Mullainathan, Sendhil & Zinman, Jonathan, 2010. "Getting to the Top of Mind: How Reminders Increase Saving," CEPR Discussion Papers 7907, C.E.P.R. Discussion Papers.
- Karlan, Dean & McConnell, Margaret & Mullainathan, Sendhil & Zinman, Jonathan, 2010. "Getting to the Top of Mind: How Reminders Increase Saving," Working Papers 82, Yale University, Department of Economics.
- Dean Karlan & Margaret McConnell & Sendhil Mullainathan & Jonathan Zinman, 2010. "Getting to the Top of Mind: How Reminders Increase Saving," Working Papers 988, Economic Growth Center, Yale University.
- Dean Karlan & Margaret McConnell & Sendhil Mullainathan & Jonathan Zinman, 2010. "Getting to the Top of Mind: How Reminders Increase Saving," NBER Working Papers 16205, National Bureau of Economic Research, Inc.
- D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
- E21 - Macroeconomics and Monetary Economics - - Macroeconomics: Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-07-03 (All new papers)
- NEP-EXP-2010-07-03 (Experimental Economics)
- NEP-MFD-2010-07-03 (Microfinance)
- NEP-MKT-2010-07-03 (Marketing)
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As found by EconAcademics.org, the blog aggregator for Economics research:- Nudge Database IV
by Mark Egan in Economics, Psychology and Policy on 2013-04-14 16:17:00
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