Will imitators follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for North-West Germany
AbstractIn Germany, solar thermal systems (STS) have only diffused to a minor extent yet. This paper analyzes, which demand side factors are decisive for the further proliferation of this environmentally benign technology. Making use of a consumer survey in North-West Germany in 2007, we examine the following parameters: positive environmental attitude, knowledge of the applicability of STS to satisfy consumer needs, and the presence of STS among peer consumers. Drawing upon theoretical foundations from innovation economics and evolutionary consumer theory, we posit that these variables play a different role at distinct stages of the product's diffusion process. Among nonowners, concrete plans to purchase a system within the subsequent two years are distinguished from the general interest to invest into this technology within the next five years. Probitmodels are estimated to test our hypotheses. Our results do not indicate a strong take-off of product diffusion within the next years. By generating interest for the product, knowledge and environmental attitude as well as household income are important determinants of prospective adoptions on the part of the potential imitators. However, only the behavior of peers appears to act as a trigger to the diffusion of this technology.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoPaper provided by Max Planck Institute of Economics, Evolutionary Economics Group in its series Papers on Economics and Evolution with number 2010-13.
Date of creation: Oct 2010
Date of revision:
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
- Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Christian Cordes, 2004.
"The Human Adaptation for Culture and its Behavioral Implications,"
Journal of Bioeconomics,
Springer, vol. 6(2), pages 143-163, May.
- C. Cordes, 2004. "The Human Adaptation for Culture and its Behavioral Implications," Papers on Economics and Evolution 2003-10, Max Planck Institute of Economics, Evolutionary Economics Group.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Karin Serfling).
If references are entirely missing, you can add them using this form.