Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen

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Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen

Author Info

Carsten Schmidt
Tobias Uske ()

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Abstract

In dieser Arbeit wird die gemeinschaftliche Produktion eines Informationsgutes unter besonderer Berücksichtigung des Reputationsmechanismus am Beispiel von Ciao.com empirisch untersucht. Es werden die Mechanismen der erfolgreichen Interaktion zwischen privaten Personen, die zur gemeinschaftlichen Bereitstellung von Informationsgütern führen, dargestellt und mit den bekannten Mechanismen des Handels von physischen Gütern im Internet verglichen. Insbesondere wird festgestellt, dass sich Investition in Reputation durch eine höhere Leserate der verfassten Produktevaluierungen monetär auszahlt. Es zeigt sich, dass die direkte Bewertung des Produktberichts durch die Leser nur bedingt informativ ist, da erfahrene Autoren fast ausschließlich besonders nützlich bewertete Produktevaluierungen verfassen. Die Leseraten von Produktberichten von unerfahrenen Autoren werden durch die direkte Bewertung des Produktberichts nicht signifikant beeinflusst und lassen insbesondere neuen Mitgliedern Spielraum für Freifahrertum.

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Publisher Info
Paper provided by Max Planck Institute of Economics, Strategic Interaction Group in its series Papers on Strategic Interaction with number 2004-13.

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Length: 30 pages
Date of creation: Mar 2004
Date of revision:
Handle: RePEc:esi:discus:2004-13

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Claudia Keser, 2002. "Trust and Reputation Building in E-Commerce," CIRANO Working Papers 2002s-75, CIRANO. [Downloadable!]
Christopher Avery & Paul Resnick & Richard Zeckhauser, 1999. "The Market for Evaluations," American Economic Review, American Economic Association, vol. 89(3), pages 564-584, June. [Downloadable!] (restricted)
Mackie-Mason, J.K. & Varian, H.R., 1994. "Economic FACs about the Internet," Papers 94-05, Michigan - Center for Research on Economic & Social Theory.
Other versions:
- Jeffrey K. MacKie-Mason & Hal R. Varian, 1996. "Economic FAQs About the Internet," Industrial Organization 9606001, EconWPA. [Downloadable!]
- MacKie-Mason, Jeffrey K & Varian, Hal, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 75-96, Summer. [Downloadable!] (restricted)
Axel Ockenfels, 2002. "Reputationsmechanismen auf Internet-Marktplattformen - Theorie und Empirie -," Papers on Strategic Interaction 2002-46, Max Planck Institute of Economics, Strategic Interaction Group. [Downloadable!]
Eric J. Friedman* & Paul Resnick, 2001. "The Social Cost of Cheap Pseudonyms," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 10(2), pages 173-199, 06. [Downloadable!] (restricted)

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