Mature industries are characterised by static or declining sales, low average margins and intense competition between firms for market share. This paper develops a typology of strategic options for small firms in the furniture industry and examines the extent to which firms are adopting simple or complex strategies. Empirical analysis is based on data from 39 firms with between 10 and 100 employees in the Irish furniture industry.
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Paper provided by Economic Research Institute of Northern Ireland in its series Working Papers NIERC. with number
49.
Find related papers by JEL classification: L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
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