Overcoming Customer Dependency. A Case-Study of the Strategies of Small Consumer Food Producers in the Northern Ireland

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Overcoming Customer Dependency. A Case-Study of the Strategies of Small Consumer Food Producers in the Northern Ireland

Author Info

Hewitt-Dunda, N.
Roper, S.

Additional information is available for the following registered author(s):

Stephen Roper

Abstract

Dependency on a small number of cunstomers puts intense pressure on suppliers's profit margins and in slow growing markets limits their ability to grow. Using strategic benchmarking information, a group of Northern Ireland consumer food producers are shown despite slow market growth and higher than average customer dependence to have increased market share while maintaining above average profitability

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Publisher Info
Paper provided by Economic Research Institute of Northern Ireland in its series Working Papers NIERC. with number 33.

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Length: 24 pages
Date of creation: 1997
Date of revision:
Handle: RePEc:eri:niercp:33

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Related research
Keywords: CONSUMPTION ; PROFIT ; FOOD INDUSTRY;

Find related papers by JEL classification:
D33 - Microeconomics - - Distribution - - - Factor Income Distribution
D30 - Microeconomics - - Distribution - - - General

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