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Diffusion of Original and Counterfeit Products in a Developing Country

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  • Franses, Ph.H.B.F.
  • Lede, M.M.

Abstract

We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

Suggested Citation

  • Franses, Ph.H.B.F. & Lede, M.M., 2010. "Diffusion of Original and Counterfeit Products in a Developing Country," Econometric Institute Research Papers EI 2010-08, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  • Handle: RePEc:ems:eureir:18260
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    Cited by:

    1. Philip Hans Franses & Madesta Lede, 2017. "Adoption of Falsified Medical Products in a Low-Income Country: Empirical Evidence for Suriname," Sustainability, MDPI, vol. 9(10), pages 1-18, September.
    2. Franses, Ph.H.B.F. & Lede, M.M., 2010. "Diffusion of counterfeit medical products in a developing country: Empirical evidence for Suriname," Econometric Institute Research Papers EI 2010-38, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.

    More about this item

    Keywords

    counterfeits; developing countries; diffusion;
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