Applications Want to Be Free: Privacy against Information
AbstractThe debate over online privacy pays too little attention to the costs and benefits of the current systems of privacy protection and advertising-supported online applications. The costs of online privacy-related harm (such as identity theft) and of protective activities are small relative to the benefits from applications that are supported by online advertising, which depends on the collection of personal information. Advocates of increased privacy focus too much on increased privacy as a solution, and not enough on alternative forms of information security. Surveys show that consumers do not like targeted advertising, or the information collection that allows it, but this may be a form of rational irrationality. That is, it may not pay for consumers to understand the costs and benefits of reduced information use.
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Bibliographic InfoPaper provided by Department of Economics, Emory University (Atlanta) in its series Emory Economics with number 1103.
Date of creation: Mar 2011
Date of revision:
Other versions of this item:
- Michael Hammock & Paul Rubin, 2011. "Applications Want to be Free: Privacy Against Information," CPI Journal, Competition Policy International, vol. 7.
- NEP-ALL-2012-01-18 (All new papers)
- NEP-ICT-2012-01-18 (Information & Communication Technologies)
- NEP-IPR-2012-01-18 (Intellectual Property Rights)
- NEP-MKT-2012-01-18 (Marketing)
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