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The Effects of Induced Mood on Bidding in Random N-th Price Auctions

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Author Info
C. Mónica Capra ()
Shireen Meer
Kelli Lanier

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Abstract

In this paper we study whether mood affects 1) willingness to pay (WTP) and 2) the effectiveness of the demand revealing mechanism. We study decisions using a random nth price auction with induced values and homegrown values. Our data show no clear support for negative mood effects on WTP and, under some conditions, they show weak support for positive mood effects on WTP. However, mood does affect the effectiveness of the value elicitation mechanism in revealing value. Under good mood, subjects submit bids that are significantly higher than their induced values.

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Paper provided by Department of Economics, Emory University (Atlanta) in its series Emory Economics with number 0607.

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Date of creation: Jul 2006
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Handle: RePEc:emo:wp2003:0607

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  1. Hanemann, W Michael, 1991. "Willingness to Pay and Willingness to Accept: How Much Can They Differ?," American Economic Review, American Economic Association, vol. 81(3), pages 635-47, June. [Downloadable!] (restricted)
  2. Noussair, Charles & Robin, Stephane & Ruffieux, Bernard, 2004. "Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 725-741, December. [Downloadable!] (restricted)
  3. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
  4. Payne, John W & Bettman, James R & Schkade, David A, 1999. "Measuring Constructed Preferences: Towards a Building Code," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 243-70, December. [Downloadable!] (restricted)
  5. Gary Charness & Brit Grosskopf, 1999. "Relative Payoffs and Happiness: An Experimental Study," Economics Working Papers 436, Department of Economics and Business, Universitat Pompeu Fabra, revised Jan 2000. [Downloadable!]
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  6. George Loewenstein, 2000. "Emotions in Economic Theory and Economic Behavior," American Economic Review, American Economic Association, vol. 90(2), pages 426-432, May. [Downloadable!] (restricted)
  7. Harrison, Glen W. & Ronald M. Harstad & E. Elisabet Rutström, 1995. "Experimental Methods and Elicitation of Values," Discussion Paper Serie B 349, University of Bonn, Germany.
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  8. Bohm, Peter & Linden, Johan & Sonnegard, Joakim, 1997. "Eliciting Reservation Prices: Becker-DeGroot-Marschak Mechanisms vs. Markets," Economic Journal, Royal Economic Society, vol. 107(443), pages 1079-89, July. [Downloadable!] (restricted)
  9. Shogren, Jason F. & Parkhurst, Gregory M. & McIntosh, Christopher, 2006. "Second-price auction tournament," Economics Letters, Elsevier, vol. 92(1), pages 99-107, July. [Downloadable!] (restricted)
  10. Carnevale, Peter J. D. & Isen, Alice M., 1986. "The influence of positive affect and visual access on the discovery of integrative solutions in bilateral negotiation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 37(1), pages 1-13, February. [Downloadable!] (restricted)
  11. Meloy, Margaret G, 2000. " Mood-Driven Distortion of Product Information," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 27(3), pages 345-59, December.
  12. Shogren, J. F. & Fox, J. A. & Hayes, Dermot & Kliebenstein, James, 2003. "Bid Sensitivity in the Structure of the Vickrey Auction," Staff General Research Papers 10616, Iowa State University, Department of Economics.
  13. Rabin, Matthew, 1993. "Incorporating Fairness into Game Theory and Economics," American Economic Review, American Economic Association, vol. 83(5), pages 1281-1302, December. [Downloadable!] (restricted)
  14. Shogren, Jason F. & Margolis, Michael & Koo, Cannon & List, John A., 2001. "A random nth-price auction," Journal of Economic Behavior & Organization, Elsevier, vol. 46(4), pages 409-421, December. [Downloadable!] (restricted)
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