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Information Congestion: open access in a two-sided market

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Author Info

  • Simon P. Anderson

    ()
    (Department of Economics, University of Virginia, PO Box 400182, Charlottesville VA 22904-4128, USA)

  • André de Palma

    ()
    (Member of the Institut Universitaire de France, ThEMA, Université de Cergy- Pontoise, 33 Bd. du Port, 95011, Cergy Cedex, France.)

Abstract

Advertising messages compete for scarce attention. “Junk” mail, “spam” e-mail, and telemarketing calls need both parties to exert effort to generate transactions. Message recipients supply attention depending on average message benefit, while senders are motivated by profits. Costlier message transmission may improve message quality so more messages are examined. Too many messages may be sent, or the wrong ones. A Do-Not-Call policy beats a ban, but too many individuals opt out. A monopoly gatekeeper performs better than personal access pricing if nuisance costs to receivers are moderate.

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Bibliographic Info

Paper provided by THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise in its series THEMA Working Papers with number 2007-10.

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Date of creation: 2007
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Handle: RePEc:ema:worpap:2007-10

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Related research

Keywords: information overload; congestion; advertising; common property resource; two-sided markets; junk mail; email; telemarketing; Do Not Call List; message pricing policy.;

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References

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  1. Simon P. Anderson & Stephen Coate, 2005. "Market Provision of Broadcasting: A Welfare Analysis," Review of Economic Studies, Oxford University Press, vol. 72(4), pages 947-972.
  2. Timothy Van Zandt, 2004. "Information Overload in a Network of Targeted Communication," RAND Journal of Economics, The RAND Corporation, vol. 35(3), pages 542-560, Autumn.
  3. Simon P. Anderson & Regis Renault, 1999. "Pricing, Product Diversity, and Search Costs: A Bertrand-Chamberlin-Diamond Model," RAND Journal of Economics, The RAND Corporation, vol. 30(4), pages 719-735, Winter.
  4. Engers, Maxim & Gans, Joshua S, 1998. "Why Referees Are Not Paid (Enough)," American Economic Review, American Economic Association, vol. 88(5), pages 1341-49, December.
  5. Diamond, Peter A., 1971. "A model of price adjustment," Journal of Economic Theory, Elsevier, vol. 3(2), pages 156-168, June.
  6. Willmore, C., 1999. "A Penny for your Thoughts: E-Mail and the Under-Valuation of Expert Time," The Warwick Economics Research Paper Series (TWERPS) 551, University of Warwick, Department of Economics.
  7. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
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Cited by:
  1. Chokri Aloui & Khaïreddine Jebsi, 2010. "Optimal pricing of a two-sided monopoly platform with a one-sided congestion effect," International Review of Economics, Springer, vol. 57(4), pages 423-439, December.
  2. Armstrong, Mark & Vickers, John & Zhou, Jidong, 2008. "Consumer protection and the incentive to become informed," MPRA Paper 9898, University Library of Munich, Germany.

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