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Prosocial norms and degree heterogeneity in social networks

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  • Kovarik, Jaromir
  • Brañas Garza, Pablo
  • Cobo-Reyes, Ramón
  • Espinosa Alejos, María Paz
  • Jiménez, Natalia
  • Ponti, Giovanni

Abstract

We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members’ adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects’ prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior.

Suggested Citation

  • Kovarik, Jaromir & Brañas Garza, Pablo & Cobo-Reyes, Ramón & Espinosa Alejos, María Paz & Jiménez, Natalia & Ponti, Giovanni, 2012. "Prosocial norms and degree heterogeneity in social networks," DFAEII Working Papers 1988-088X, University of the Basque Country - Department of Foundations of Economic Analysis II.
    • Handle: RePEc:ehu:dfaeii:8764
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    References listed on IDEAS

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    1. Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
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    Cited by:

    1. Mantilla, César, 2015. "Communication networks in common-pool resource games: Field experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 215-226.
    2. Robson, Matthew, 2021. "Inequality aversion, self-interest and social connectedness," Journal of Economic Behavior & Organization, Elsevier, vol. 183(C), pages 744-772.
    3. Pablo Brañas-Garza & Jaromír Kovářík & Levent Neyse, 2013. "Second-to-Fourth Digit Ratio Has a Non-Monotonic Impact on Altruism," PLOS ONE, Public Library of Science, vol. 8(4), pages 1-10, April.
    4. Frederik Booysen & Sevias Guvuriro & Alistair Munro & Tshepo Moloi & Celeste Campher, 2018. "Putting a premium on altruism: A social discounting experiment with South African university students," PLOS ONE, Public Library of Science, vol. 13(4), pages 1-15, April.
    5. Brañas-Garza, Pablo & Espín, Antonio M. & Lenkei, Balint, 2015. "BMI is not related to altruism, fairness, trust or reciprocity: Experimental evidence from the field and the lab," MPRA Paper 68184, University Library of Munich, Germany.
    6. Ugur, Zeynep B., 2021. "Does Self-Control Foster Generosity? Evidence from Ego Depleted Children," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).

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    Keywords

    social diversity; social norms; prosocial behavior;
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