Moral cleansing and moral licenses: experimental evidence
AbstractResearch on moral cleansing and moral self-licensing has introduced dynamic considerations in the theory of moral behavior. Past bad actions trigger negative feelings that make people more likely to engage in future moral behavior to offset them. Symmetrically, past good deeds favor a positive self-perception that creates licensing effects, leading people to engage in behavior that is less likely to be moral. In short, a deviation from a â€œnormal state of beingâ€ is balanced with a subsequent action that compensates the prior behavior. We model the decision of an individual trying to reach the optimal level of moral self-worth over time and show that under certain conditions the optimal sequence of actions follows a regular pattern which combines good and bad actions. We conduct an economic experiment where subjects play a sequence of giving decisions (dictator games) to explore this phenomenon. We find that donation in the previous period affects present decisions and the sign is negative: participantsâ€™ behavior in every round is negatively correlated to what they did in the past. Hence donations over time seem to be the result of a regular pattern of self-regulation: moral licensing (being selfish after altruist) and cleansing (altruistic after selfish).
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Bibliographic InfoPaper provided by University of the Basque Country - Department of Foundations of Economic Analysis II in its series DFAEII Working Papers with number 2012-09.
Date of creation: 2012
Date of revision:
Postal: Dpto. de Fundamentos del Análisis Económico II, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
Other versions of this item:
- Pablo Brañas-Garza & Marisa Bucheli & María Paz Espinosa & Teresa García-Muñoz, 2011. "Moral Cleansing and Moral Licenses: experimental evidence," Working Papers 11-16, Chapman University, Economic Science Institute.
- NEP-ALL-2012-10-20 (All new papers)
- NEP-CBE-2012-10-20 (Cognitive & Behavioural Economics)
- NEP-EVO-2012-10-20 (Evolutionary Economics)
- NEP-EXP-2012-10-20 (Experimental Economics)
- NEP-SOC-2012-10-20 (Social Norms & Social Capital)
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