Índices de Satisfacción del Consumidor: una aplicación de Modelos de Ecuaciones Estructurales a la Industria Automovilística Española

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Índices de Satisfacción del Consumidor: una aplicación de Modelos de Ecuaciones Estructurales a la Industria Automovilística Española

Author Info

Cristina López Caro () (Departamento de Economía Aplicada III, Universidad del País Vasco, Spain)
Karmele Fernández Aguirre () (Departamento de Economía Aplicada III, Universidad del Pais Vasco, Spain)
Petr Mariel Chladkova () (Departamento de Economía Aplicada III, Universidad del País Vasco, Spain)

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Petr Mariel

Abstract

El objetivo del presente trabajo es la obtención de la variable latente Satisfacción Global del Consumidor (SGC), a partir de 25 indicadores proporcionados por la revista Autopista para 130 modelos de coches. La metodología empleada es la modelización mediante Sistemas de Ecuaciones Estructurales basándonos en consideraciones teóricas y en las variables latentes observadas en un Análisis Factorial Exploratorio previo. Cómo resultado se obtienen tres factores de satisfacción del consumidor en los que subyacen los siguientes factores parciales: Apariencia, Comportamiento, Economía, Prestaciones técnicas, Potencia y Habitabilidad. Los dos primeros factores se establecen como modelos de Análisis Factorial Confirmatorio de segundo orden. Las conclusiones de este trabajo permiten una mejor comprensión de las dimensiones de la satisfacción del consumidor y una mejora en la estimación de los índices.

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Paper provided by Universidad del País Vasco - Departamento de Economía Aplicada III (Econometría y Estadística) in its series BILTOKI with number 200204.

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Date of creation: 05 Jul 2002
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Handle: RePEc:ehu:biltok:200204

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Find related papers by JEL classification:
C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
C71 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Cooperative Games

This paper has been announced in the following NEP Reports:

NEP-ALL-2002-09-11 (All new papers)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Gerbing, David W & Anderson, James C, 1984. " On the Meaning of Within-Factor Correlated Measurement Errors," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 11(1), pages 572-80, June.
K. Jöreskog, 1969. "A general approach to confirmatory maximum likelihood factor analysis," Psychometrika, Springer, vol. 34(2), pages 183-202, June. [Downloadable!] (restricted)
Bagozzi, Richard P, 1983. " Issues in the Application of Covariance Structure Analysis: A Further Comment," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 9(4), pages 449-50, March.
Fornell, Claes, 1983. " Issues in the Application of Covariance Structure Analysis: A Comment," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 9(4), pages 443-48, March.

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