Discrete choice models have been used to describe imperfect competition between firms selling horizontally differentiated products. In all theoretical models, the indirect utility function is assumed to be linear in income so that there is no income effect. We consider here a situation in which income enters nonlinearly into the indirect utility function. We propose a correct (hicksian) measure of consumer surplus based on a willingness to pay principle. In order to grantee the existence of a price equilibrium, match values are assumed logconcavilly distributed. Using a correct measure of welfare, we extent the results of Anderson, de Palma and Nesterov to the case where income effects are involved. We proof that under these general assumptions, overentry prevails. Our findings, which extend the conventional discrete choice oligopoly approach provide various guidelines for empirical research.
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