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Do Advertising Bans Work? An International Comparison

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Author Info
Nelson, Jon P. (Pennsylvania State U)
Young, Douglas J. (Montana State U)

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Abstract

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers toward nonbanned media. We study bans on broadcast advertising in seventeen OECD countries for the years 1977-95, in relation to per capita alcohol consumption, liver cirrhosis mortality, and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse.

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Paper provided by Pennsylvania State University, Department of Economics in its series Working Papers with number 6-01-1.

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Date of creation: Jun 2001
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Handle: RePEc:ecl:peneco:6-01-1

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  1. Duffy, Martyn, 1995. "Advertising in demand systems for alcoholic drinks and tobacco: A comparative study," Journal of Policy Modeling, Elsevier, vol. 17(6), pages 557-577, December. [Downloadable!] (restricted)
  2. Jon P. Nelson, 1999. "Broadcast Advertising and U.S. Demand for Alcoholic Beverages," Southern Economic Journal, Southern Economic Association, vol. 65(4), pages 774-790, April.
  3. Massimo Motta, 1996. "Advertising Bans," Economics Working Papers 205, Department of Economics and Business, Universitat Pompeu Fabra, revised Jan 1997. [Downloadable!]
    Other versions:
  4. Jon Nelson, 2003. "Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data," Review of Industrial Organization, Springer, vol. 22(1), pages 1-25, February. [Downloadable!] (restricted)
  5. Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August. [Downloadable!] (restricted)
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  6. Saffer, Henry, 1991. "Alcohol advertising bans and alcohol abuse: An international perspective," Journal of Health Economics, Elsevier, vol. 10(1), pages 65-79, May. [Downloadable!] (restricted)
  7. Saffer, Henry & Chaloupka, Frank, 2000. "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Elsevier, vol. 19(6), pages 1117-1137, November. [Downloadable!] (restricted)
  8. Ornstein, Stanley I & Hanssens, Dominique M, 1985. " Alcohol Control Laws and the Consumption of Distilled Spirits and Beer," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 12(2), pages 200-213, September.
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Nelson, Jon P., 2001. "Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications," Working Papers 7-01-2, Pennsylvania State University, Department of Economics. [Downloadable!]
  2. Henry Saffer & Dhaval Dave, 2006. "Alcohol advertising and alcohol consumption by adolescents," Health Economics, John Wiley & Sons, Ltd., vol. 15(6), pages 617-637. [Downloadable!]
    Other versions:
  3. Jon Nelson, 2008. "How Similar are Youth and Adult Alcohol Behaviors? Panel Results for Excise Taxes and Outlet Density," Atlantic Economic Journal, International Atlantic Economic Society, vol. 36(1), pages 89-104, March. [Downloadable!] (restricted)
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