Fast Food - the early years: Geography and the growth of a chain-store in the UK

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Fast Food - the early years: Geography and the growth of a chain-store in the UK

Author Info

Waterson, Michael (University of Warwick)
Joanne Sault
Otto Toivanen

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Abstract

We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.

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Publisher Info
Paper provided by Royal Economic Society in its series Royal Economic Society Annual Conference 2003 with number 219.

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Date of creation: 04 Jun 2003
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Handle: RePEc:ecj:ac2003:219

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Paper
- Sault, Joanne & Toivanen, Otto & Waterson, Michael, 2002. "Fast Food - the early years : Geography and the growth of a chain-store in the UK," The Warwick Economics Research Paper Series (TWERPS) 655, University of Warwick, Department of Economics. [Downloadable!]

Find related papers by JEL classification:
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
R11 - Urban, Rural, and Regional Economics - - General Regional Economics - - - Analysis of Growth, Development, and Changes
R12 - Urban, Rural, and Regional Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

This paper has been announced in the following NEP Reports:

NEP-ALL-2003-06-16 (All new papers)
NEP-GEO-2003-06-16 (Economic Geography)
NEP-URE-2003-06-16 (Urban & Real Estate Economics)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

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Other versions:
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Sault, Joanne & Toivanen, Otto & Waterson, Michael, 2003. "Market Structure And Entry In Fast Food," The Warwick Economics Research Paper Series (TWERPS) 661, University of Warwick, Department of Economics. [Downloadable!]

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