Improving supply chain efficiency through wholesale price renegotiation
Abstract
In a decentralized supply chain, double marginalization is an important source of inefficiency. We suggest in this paper a simple mechanism to reduce it that uses a wholesale price contract and renegotiation. Our mechanism only requires repeated interaction, and rational behavior from the players. Specifically, over T rounds of negotiation, the supplier proposes different prices in each round, and the buyer places orders at the quoted price. Even though prices are decreasing in time, the buyer places a positive order, to force the supplier to reduce its price in the following round. This interaction results in higher profits for both supplier and buyer. We solve the buyer and supplier problems and show that, as T increases, supply chain efficiency tends to 100%, and the sub-optimality gap decreases with 1/T. Finally, we discuss how these results can be applied to design negotiation processes.Download Info
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Paper provided by IESE Business School in its series IESE Research Papers with number D/721.Length: 27 pages
Date of creation: 21 Nov 2007
Date of revision:
Handle: RePEc:ebg:iesewp:d-0721
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Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
Web page: http://www.iese.edu/
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Related research
Keywords: strategic customer; dynamic pricing; supply chain;This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-02-09 (All new papers)
References
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- Dawn Barnes-Schuster & Yehuda Bassok & Ravi Anupindi, 2002. "Coordination and Flexibility in Supply Contracts with Options," Manufacturing & Service Operations Management, INFORMS, vol. 4(3), pages 171-207, May.
- Wedad Elmaghraby & P{\i}nar Keskinocak, 2003. "Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions," Management Science, INFORMS, vol. 49(10), pages 1287-1309, October.
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