Competing through business models
AbstractIn this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight the dynamic loops and to facilitate understanding interaction with other business models. Furthermore, we develop some tests to evaluate the goodness of a business model both in isolation as well as in interaction with other business models of different organizations, be those competitors, complements, suppliers, partners, etc.
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Bibliographic InfoPaper provided by IESE Business School in its series IESE Research Papers with number D/713.
Length: 30 pages
Date of creation: 03 Nov 2007
Date of revision:
Business model; Interaction; Competitive Strategy; Competitive Dynamics;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-02-02 (All new papers)
- NEP-COM-2008-02-02 (Industrial Competition)
- NEP-MKT-2008-02-02 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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