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Descensos memorables en las cotizaciones: Telepizza y Boston Chicken

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Author Info

  • Fernandez, Pablo

    ()
    (IESE Business School)

Abstract

En este documento se analizan dos empresas con actividades muy similares: Boston Chicken, una cadena de más de 1.700 restaurantes especializados en comida casera, y TelePizza, una cadena de más de 700 pizzerías. Ambas crecieron mucho en la década de los noventa y tuvieron un período de enorme crecimiento en la cotización de sus acciones, seguido por otro período de descenso vertiginoso de la cotización. Dicho de otro modo, ambas tuvieron un período de gran rentabilidad y gran creación de valor para sus accionistas, al que siguió otro período de rentabilidad negativa y destrucción de valor para los accionistas. El objetivo del documento es identificar, considerar y clasificar los factores y las circunstancias que propiciaron los acusados descensos (y los previos ascensos) de las cotizaciones.

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Bibliographic Info

Paper provided by IESE Business School in its series IESE Research Papers with number D/660.

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Length: 29 pages
Date of creation: 03 Dec 2006
Date of revision:
Handle: RePEc:ebg:iesewp:d-0660

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Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
Web page: http://www.iese.edu/
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Related research

Keywords: creación valor; rentabilidad requerida recursos propios; coste capital; valoración empresa; coste recursos propios;

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