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How intentions to create a social venture are formed. A case study

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Author Info
Mair, Johanna () (IESE Business School)
Noboa, Ernesto (IESE Business School)
Abstract

This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.

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Paper provided by IESE Business School in its series IESE Research Papers with number D/593.

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Length: 31 pages
Date of creation: 29 Jun 2005
Date of revision:
Handle: RePEc:ebg:iesewp:d-0593

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Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
Web page: http://www.iese.edu/
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Keywords: social entrepreneurship; intention; cognition;

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References listed on IDEAS
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  1. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January. [Downloadable!] (restricted)
  2. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432. [Downloadable!] (restricted)
  3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December. [Downloadable!] (restricted)
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This page was last updated on 2009-12-15.

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