How intentions to create a social venture are formed. A case study
AbstractThis exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.
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Bibliographic InfoPaper provided by IESE Business School in its series IESE Research Papers with number D/593.
Length: 31 pages
Date of creation: 29 Jun 2005
Date of revision:
social entrepreneurship; intention; cognition;
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