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Inversión socialmente responsable: evolución, tendencias e implicaciones para la dirección de las empresas, La

Author

Listed:
  • Sanchez, Pablo

    (IESE Business School)

  • Rodriguez, Miguel A.

    (IESE Business School)

  • Ricart, Joan E.

    (IESE Business School)

Abstract

En los últimos años, principalmente desde mediados de la década de los noventa, la inversión socialmente responsable (ISR) ha tenido una aceptación creciente en los países desarrollados. Parece oportuno, por tanto, saber en qué consiste esta alternativa de inversión y ver cómo puede influir en el progreso hacia un desarrollo sostenible. Este es el principal propósito del artículo. En primer lugar, se explica y define qué es la ISR. Para ello, observaremos cómo ésta ha variado conceptual y metodológicamente desde sus orígenes hasta la actualidad. A continuación se describe la evolución en Estados Unidos, Canadá, Europa y Japón de los distintos elementos que componen la ISR: los índices y fondos de inversión socialmente responsables. Nos interesará, principalmente, comparar la rentabilidad de los principales índices bursátiles con los índices socialmente responsables, y examinar el crecimiento del patrimonio invertido en los distintos productos financieros de ISR existentes, básicamente fondos de inversión y planes de pensiones. Posteriormente se analizan los principales factores que pueden determinar el crecimiento de este mercado, haciendo especial referencia a España, donde este tipo de inversión permanece todavía en un estado embrionario. En cualquier caso, las consideraciones de este apartado son válidas para cualquier país. Por último, se apuntan las principales implicaciones empresariales de la ISR. Destacamos en este punto la influencia sobre la reputación y los costes de la empresa que puede suponer el crecimiento de la ISR.

Suggested Citation

  • Sanchez, Pablo & Rodriguez, Miguel A. & Ricart, Joan E., 2002. "Inversión socialmente responsable: evolución, tendencias e implicaciones para la dirección de las empresas, La," IESE Research Papers D/464, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0464
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