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Building social business models: lessons from the Grameen experience

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Author Info
Moingeon, Bertrand ()
Yunus, Muhammad
Lehmann-Ortega, Laurence
Abstract

The social business idea borrows some concepts from the capitalist economy, and therefore the implementation of social businesses can likewise borrow some concepts from conventional business literature. As an illustration, the notion of business model, which is currently attracting much attention from researchers, can be revisited so as to enable the building of social businesses. Social business models are needed alongside conventional ones. After defining what a social business is, the authors will describe the first endeavors to create such businesses within the Grameen Group. This in turn will lead to a discussion of the social business model.

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Publisher Info
Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 913.

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Length: 27 pages
Date of creation: 01 Feb 2009
Date of revision:
Handle: RePEc:ebg:heccah:0913

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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
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Related research
Keywords: Social business; business model; social business model; Grameen; Danone;

Find related papers by JEL classification:
E20 - Macroeconomics and Monetary Economics - - Macroeconomics: Consumption, Saving, Production, Employment, and Investment - - - General (includes Measurement and Data)

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This page was last updated on 2009-12-15.


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