Innovation, new market and governance choices of entry : the internet brokerage market case
AbstractThis paper investigates the case of market entry strategies following the introduction of a disruptive innovation. Recognizing that market entry strategies have been envisioned in the literature as a discrete phenomenon, we develop an empirical framework that portrays these strategies as a capability building process. These organizational modes are integrated into our model : acquisition, alliance, and market transaction. We compare the first two with the third one and we test our model in the setting of the online brokerage industry by using a sample of 897 moves made by 98 firms over a seven-year period (1994 to 2000). We built this dataset by collecting secondary data.By suggesting that the entry into a new industry is not a discrete phenomenon, our research should lead the path to additional research on this topic.
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Bibliographic InfoPaper provided by HEC Paris in its series Les Cahiers de Recherche with number 805.
Length: 19 pages
Date of creation: 01 Dec 2004
Date of revision:
innovation; market entry; capabilities; firm's boundaries;
Other versions of this item:
- Valerie Claude-gaudillat & Bertrand Quelin, 2006. "Innovation, New Market and Governance Choices of Entry: The Internet Brokerage Market Case," Industry and Innovation, Taylor & Francis Journals, vol. 13(2), pages 173-187.
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-04-03 (All new papers)
- NEP-ENT-2005-04-03 (Entrepreneurship)
- NEP-INO-2005-04-03 (Innovation)
- NEP-TID-2005-04-03 (Technology & Industrial Dynamics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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