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Innovation, new market and governance choices of entry : the internet brokerage market case

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Author Info

  • QUELIN, Bertrand V.

    ()

  • CLAUDE-GAUDILLAT, Valérie

    ()
    (CERAM)

Abstract

This paper investigates the case of market entry strategies following the introduction of a disruptive innovation. Recognizing that market entry strategies have been envisioned in the literature as a discrete phenomenon, we develop an empirical framework that portrays these strategies as a capability building process. These organizational modes are integrated into our model : acquisition, alliance, and market transaction. We compare the first two with the third one and we test our model in the setting of the online brokerage industry by using a sample of 897 moves made by 98 firms over a seven-year period (1994 to 2000). We built this dataset by collecting secondary data.By suggesting that the entry into a new industry is not a discrete phenomenon, our research should lead the path to additional research on this topic.

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Bibliographic Info

Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 805.

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Length: 19 pages
Date of creation: 01 Dec 2004
Date of revision:
Handle: RePEc:ebg:heccah:0805

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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
Web page: http://www.hec.fr/
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Keywords: innovation; market entry; capabilities; firm's boundaries;

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  1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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