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Nonprofit Roles in For-profit Firms: The Institutionalization of Corporate Philanthropy in France

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Author Info

  • Gautier, Arthur

    ()
    (ESSEC Business School)

  • Pache , Anne-Claire

    ()
    (ESSEC Business School)

  • Chowdhury, Imran

    ()
    (Pace University – Lubin School of Business)

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    Abstract

    In this research project we aim to understand the role of institutional entrepreneurship across multiple levels - field, organization, and micro levels - in the institutionalization of a new professional role within organizations. Specifically, we study the rise of the "corporate philanthropy manager," a position inspired by nonprofit values and goals which developed within large French corporations during the period 1979 to 2011. The process of creating, maintaining and legitimizing this new role - philanthropy as a new business function - is the central focus of our study, and we explore how elements of the nonprofit and for-profit worlds came together in this new role, as well as the role of various actors across multiple levels in influencing this combination.

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    File URL: http://hal-essec.archives-ouvertes.fr/docs/00/91/48/24/PDF/WP1319.pdf
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    Bibliographic Info

    Paper provided by ESSEC Research Center, ESSEC Business School in its series ESSEC Working Papers with number WP1319.

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    Length: 38 pages
    Date of creation: Dec 2013
    Date of revision:
    Handle: RePEc:ebg:essewp:dr-13019

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    Postal: ESSEC Research Center, BP 105, 95021 Cergy, France
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    Web page: http://www.essec.edu/
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    Related research

    Keywords: Corporate philanthropy; Professions; Institutional change; Institutional entrepreneurship; Institutional work;

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    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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