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The Enigma of Toyota's Competitive Advantage: Is Denso the Missing Link in the Academic Literature?

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Author Info
Evelyn Anderson (Australia-Japan Research Centre)

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Abstract

This paper analyses the reasons for the competitiveness of Toyota. It focuses on the company’s unique relationship with one partner supplier – Denso – where contingency loss potential is the greatest. A literature review reveals some gaps between the English and Japanese literature. The author uses resource based view literature, game theory literature, transaction cost literature and the concept of positive external economy to explain Toyota’s success. She also identifies a future research question: might Toyota’s domestic success have arisen partly because its competitors did not understand the way it worked?

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File URL: http://www.eaber.org/intranet/documents/40/376/AJRC_Anderson_03.pdf
File Format: application/pdf
File Function: First Version, 2005
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Publisher Info
Paper provided by East Asian Bureau of Economic Research in its series Microeconomics Working Papers with number 376.

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Length: 45 pages
Date of creation: Jan 2003
Date of revision:
Handle: RePEc:eab:microe:376

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Postal: JG Crawford Building #13, Asia Pacific School of Economics and Government, Australian National University, ACT 0200
Web page: http://www.eaber.org
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Related research
Keywords: Toyota's Competitive Advantage game theory

Find related papers by JEL classification:
C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
D41 - Microeconomics - - Market Structure and Pricing - - - Perfect Competition
L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Anderson, Evelyn, 2004. "The Keiretsu Fable - Where does the Truth Lie?," MPRA Paper 8112, University Library of Munich, Germany. [Downloadable!]
Statistics
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This page was last updated on 2009-6-12.

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