The academic debate about whether developing country producers should involve in design and marketing functions through which developed country firms hold strong positions triggers research idea for this research. The research applies global value chain perspective to analyze the relationship between functional upgrading and firm's export development in the context of Vietnam wood furniture industry. It employs qualitative analysis methods including indepth interview, direct observation and case study analysis. The results from this research indicate the positive impact of functional upgrading on firm's export development and the combination of different functions in different value chains enables developing country firms to develop well in the long term. This paper suggests that firms should combine both transactional and relationship marketing approach.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by Development and Policies Research Center (DEPOCEN), Vietnam in its series Working Papers with number
07.