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Public feed back for better banknote design 2

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  • Hans A.M. de Heij
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    Abstract

    Developers of new banknotes can optimise banknote design by making use of public feedback, strategic communication policy, a design philosophy and the stakeholders' approach reflected in a Programme of Requirements. The synthesis of these four elements will lead to new design concepts for banknotes, as illustrated in this article. This article reports on the results of the 2007 biennial public poll on euro banknotes conducted in the Netherlands. Knowledge of the public security features appears to be declining: the average number of security features recalled by heart is now 1.9, against 2.2 in 2005. On the other hand, confidence in euro banknotes increased from 6.8 in 2005 to 7.1 in 2007. Appreciation of the euro banknotes rose just a little. However, the 5 euro note again lost some appreciation. The themes of the notes, Ages and Styles, e.g. Renaissance on the 50 euro note, were not recognised. This paper also reports on the strategic communication advice commissioned by De Nederlandsche Bank (DNB) from a professional agency. In addition, the principle of preset design layouts for banknotes is explored. Starting from different requirements, different layouts can be made. Special attention is given to preset layouts based on the public security features.

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    File URL: http://www.dnb.nl/en/binaries/OSVol5No2_tcm47-169396.pdf
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    Bibliographic Info

    Paper provided by Netherlands Central Bank, Research Department in its series DNB Occasional Studies with number 502.

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    Date of creation: Sep 2007
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    Handle: RePEc:dnb:dnbocs:502

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    Web page: http://www.dnb.nl/en/
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    Related research

    Keywords: currency; payment system; cash money; banknotes; banknote design; market research; opinion pols; public awareness; communication strategy; perception.;

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