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Premières preuves empiriques de chaos dans les ventes de biens à la mode - First empirical evidence of chaos in the sales of fashion goods

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  • Adrien Bonache

    ()
    (Université de Bourgogne - LEG/FARGO UMR Cnrs 5118)

  • Karen Moris

    (Université de Bourgogne - LEG/FARGO UMR Cnrs 5118)

Abstract

(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir brièvement rappelé le débat théorique autour de cette hypothèse, nous présentons les résultats. Ces résultats renforcent la plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes étudiées semblent être de moins en moins chaotiques.(VA)The purpose of this study is to test the hypothesis that the sales of fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which provide support for chaotic patterns in the sales of fashion goods. However, the sales studied seem to become less chaotic over time.

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Bibliographic Info

Paper provided by Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations in its series Working Papers CREGO with number 1110602.

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Length: 8 pages
Date of creation: Jun 2011
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Handle: RePEc:dij:wpfarg:1110602

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Postal: 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France

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Postal: Angèle Renaud, CREGO, 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France
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Related research

Keywords: chaos déterministe; mode; vente; exposant de Lyapunov; non-linéarité; deterministic chaos; fashion; sales; Lyapunov exponent; nonlinearity.;

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  1. Nakayama, Shoichiro & Nakamura, Yasuyuki, 2004. "A fashion model with social interaction," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 337(3), pages 625-634.
  2. Iannaccone, Laurence R., 1989. "Bandwagons and the threat of chaos : Interpersonal effects revisited," Journal of Economic Behavior & Organization, Elsevier, vol. 11(3), pages 431-442, May.
  3. Hsieh, David A, 1991. " Chaos and Nonlinear Dynamics: Application to Financial Markets," Journal of Finance, American Finance Association, vol. 46(5), pages 1839-77, December.
  4. Granovetter, Mark & Soong, Roland, 1986. "Threshold models of interpersonal effects in consumer demand," Journal of Economic Behavior & Organization, Elsevier, vol. 7(1), pages 83-99, March.
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