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Seriously Ceres ?

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Author Info

  • Kroon, Rutger

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

  • Vis, Iris F.A.

Abstract

Within maritime logistics the containerised trade market is growing rapidly with the uprising of the Far East. European container port competition among the ports in the Le Havre-Hamburg range is fierce as they are threatened by a shortage of terminal capacity. The port of Amsterdam identified this threat and realised a brand new container terminal, the Ceres Paragon Terminal, in 2002. Characterised by a revolutionary concept known as an indented berth, served simultaneously by nine ultra modern post-Panamax gantry cranes, productivity levels should raised to over 250 picks an hour. Although the odds seemed favourable for the new terminal, enthusiasm was replaced by vexation. Three years later the terminal has not yet served a single contract client since it became operable. And the future does not look bright. Their main Rotterdam based competitor, ECT, is planning a take-over that could make or break the future of the Ceres Paragon Terminal. The objective of this paper is to study if the failure of the container ambitions of Amsterdam can be traced back to main port choice criteria or port performance, identified in literature.

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File URL: ftp://zappa.ubvu.vu.nl/20050003.pdf
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Bibliographic Info

Paper provided by VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics in its series Serie Research Memoranda with number 0003.

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Date of creation: 2005
Date of revision:
Handle: RePEc:dgr:vuarem:2005-3

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Web page: http://www.feweb.vu.nl

Related research

Keywords: Container; Terminal; Choice criteria; Performance; Competition; Amsterdam;

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References

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  1. Dong-Wook Song & Ki-Tae Yeo, 2004. "A Competitive Analysis of Chinese Container Ports Using the Analytic Hierarchy Process," Maritime Economics and Logistics, Palgrave Macmillan, vol. 6(1), pages 34-52, March.
  2. Simme J Veldman & Ewout H B�ckmann, 2003. "A Model on Container Port Competition: An Application for the West European Container Hub-Ports," Maritime Economics and Logistics, Palgrave Macmillan, vol. 5(1), pages 3-22, March.
  3. T C Lirn & H A Thanopoulou & M J Beynon & A K C Beresford, 2004. "An Application of AHP on Transhipment Port Selection: A Global Perspective," Maritime Economics and Logistics, Palgrave Macmillan, vol. 6(1), pages 70-91, March.
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Cited by:
  1. Arduino, Giulia & Aronietis, Raimonds & Crozet, Yves & Frouws, Koos & Ferrari, Claudio & Guihéry, Laurent & Kapros, Seraphim & Kourounioti, Ioanna & Laroche, Florent & Lambrou, Maria & Lloyd, Michael, 2013. "How to turn an innovative concept into a success? An application to seaport-related innovation," Research in Transportation Economics, Elsevier, vol. 42(1), pages 97-107.

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