Strategic ambitions as drivers of improvement at Daimler Chrysler
AbstractStrategic ambitions can function as drivers of improvement in organizations. Continuous improvement is driven by strategic ambitions to: design quality into the structure of the organization, plan and control improvements, assure improvements, set and realize improvement goals, position the organization in the market as a 'high' quality organization, and create value in interaction with stakeholders. An analytical framework based on these drivers is described. A research project is carried out in the organization of DaimlerChrysler Netherlands. The improvement process in this organization are analyzed with the framework. The research project indicates that the improvement processes are driven by the strategic ambitions of the organization.
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Bibliographic InfoPaper provided by VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics in its series Serie Research Memoranda with number 0002.
Date of creation: 2003
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quality management; automotive industry; improvement drivers; continuous improvement;
Find related papers by JEL classification:
- M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management
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