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Culture's influence on innovation adoption : A global study of manager's adoption intention of telecom innovations

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  • Frambach, Ruud T.

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

  • Herk, Hester van
  • Agarwal, Manoj K.
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    Abstract

    Diffusion patterns of products are known to differ significantly between countries. Studies that mainly focused on consumer contexts in European countries show that culture has a significant effect on innovation diffusion and consumer innovativeness. In the present research we focus on adoption intentions of individual managers operating in a business-to-business context, for two telecommunication innovations. We expect rational motives to drive the adoption process more than national-cultural values. The study contains data from more than 3,200 respondents in 22 countries worldwide, including less developed countries. Results reveal that individual-level variables and economic characteristics of a country drive adoption more than national culture. Moreover, this effect seems stronger for the relatively newer and more expensive innovation.

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    Bibliographic Info

    Paper provided by VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics in its series Serie Research Memoranda with number 0014.

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    Date of creation: 2003
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    Handle: RePEc:dgr:vuarem:2003-14

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    Web page: http://www.feweb.vu.nl

    Related research

    Keywords: innovation; national culture; managers; worldwide survey;

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    References

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    1. Hubert Gatignon & Jehoshua Eliashberg & Thomas S. Robertson, 1989. "Modeling Multinational Diffusion Patterns: An Efficient Methodology," Marketing Science, INFORMS, vol. 8(3), pages 231-247.
    2. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 849-67, March.
    3. Fisher, Robert J & Price, Linda L, 1992. " An Investigation into the Social Context of Early Adoption Behavior," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 477-86, December.
    4. Sundqvist, Sanna & Frank, Lauri & Puumalainen, Kaisu, 2005. "The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications," Journal of Business Research, Elsevier, vol. 58(1), pages 107-110, January.
    5. Lane Kelley & Arthur Whatley & Reginald Worthley, 1987. "Assessing the Effects of Culture on Managerial Attitudes: A Three-Culture Test," Journal of International Business Studies, Palgrave Macmillan, vol. 18(2), pages 17-31, June.
    6. Michael H Morris & Duane L Davis & Jeffrey W Allen, 1994. "Fostering Corporate Entrepreneurship: Cross-Cultural Comparisons of the Importance of Individualism Versus Collectivism," Journal of International Business Studies, Palgrave Macmillan, vol. 25(1), pages 65-89, March.
    7. William T. Robinson, 1990. "Product Innovation and Start-Up Business Market Share Performance," Management Science, INFORMS, vol. 36(10), pages 1279-1289, October.
    8. Shane, Scott, 1993. "Cultural influences on national rates of innovation," Journal of Business Venturing, Elsevier, vol. 8(1), pages 59-73, January.
    9. Mark Heuer & Jeffrey L Cummings & Winfred Hutabarat, 1999. "Cultural Stability or Change Among Managers in Indonesia?," Journal of International Business Studies, Palgrave Macmillan, vol. 30(3), pages 599-610, September.
    10. Tan, Benjamin Lin Boon, 2002. "Researching managerial values: a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 55(10), pages 815-821, October.
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