Payment Choice, Image Motivation and Contributions to Charity
AbstractThis paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment. Respondentscan donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-a-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent.Conditional on participation, donors in the Debit-only treatment givemore than donors in Cash-only. In Cash&Debit, almost all donorsprefer cash; participation decreases compared to Cash-only. Physicalattractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact.
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Bibliographic InfoPaper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 09-015/1.
Date of creation: 19 Feb 2009
Date of revision: 04 Aug 2010
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Web page: http://www.tinbergen.nl
Payment choice; field experiment; image motivation;
Find related papers by JEL classification:
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-03-07 (All new papers)
- NEP-CBE-2009-03-07 (Cognitive & Behavioural Economics)
- NEP-EXP-2009-03-07 (Experimental Economics)
- NEP-MKT-2009-03-07 (Marketing)
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- David Reinstein & Gerhard Reiner, 2009. "Desert and Tangibility: Decomposing House Money Effects in a Charitable Giving Experiment," Economics Discussion Papers 680, University of Essex, Department of Economics.
- Sander Onderstal & Arthur J.C. Schram & Adriaan R. Soetevent, 2011. "Bidding to give in the Field: Door-to-Door Fundraisers had it right from the Start," Tinbergen Institute Discussion Papers 11-070/1, Tinbergen Institute, revised 10 Nov 2011.
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