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Payment Choice, Image Motivation and Contributions to Charity

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  • Adriaan R. Soetevent

    (Faculty of Economics & Business, University of Amsterdam)

Abstract

This paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment. Respondentscan donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-a-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent.Conditional on participation, donors in the Debit-only treatment givemore than donors in Cash-only. In Cash&Debit, almost all donorsprefer cash; participation decreases compared to Cash-only. Physicalattractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact.

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Bibliographic Info

Paper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 09-015/1.

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Date of creation: 19 Feb 2009
Date of revision: 04 Aug 2010
Handle: RePEc:dgr:uvatin:20090015

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Web page: http://www.tinbergen.nl

Related research

Keywords: Payment choice; field experiment; image motivation;

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Cited by:
  1. Sander Onderstal & Arthur J.C. Schram & Adriaan R. Soetevent, 2011. "Bidding to give in the Field: Door-to-Door Fundraisers had it right from the Start," Tinbergen Institute Discussion Papers 11-070/1, Tinbergen Institute, revised 10 Nov 2011.
  2. David Reinstein & Gerhard Reiner, 2009. "Desert and Tangibility: Decomposing House Money Effects in a Charitable Giving Experiment," Economics Discussion Papers 680, University of Essex, Department of Economics.

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